01DIGITAL ATELIER

Strategy, Photos,Website, Posts.

Discover the Digital Positioning Suite.

For boutique businesses that need the digital positioning puzzle solved.

TEST × COSTEXPERIMENTNº 347

Discover our
projects.

A few of our projects. Strategy, portraits, websites and content, explored in depth.

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PROJECT01 | 03
ROMULO DESIGNS | CASE STUDY
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The four pillars of digital positioning.

For Businesses That Grow Through referrals.

PILLAR | 01Strategy.
PILLAR | 02Photography.
PILLAR | 03Website.
PILLAR | 04Posts.

Integrated development.

No marketing team.
No need to post every day.

THE RESULTYour business showcased with clarity, consistency, sophistication and brevity.

The right fit.

For businesses with an established reputation and a digital presence that underrepresents it.

01 | BUSINESS

Business

Consultancies, professional practices, clinics and specialist service firms.

02 | PROFILE

Profile

Experienced professionals who want to present their work and background more effectively.

03 | TIMING

Timing

People launching, professionalizing or repositioning their practice.

04 | NOT FOR YOU

The wrong fit

Businesses looking for a marketing agency, an audiovisual production company, a launch agency or a low-cost solution.

One suite.
Three formats.

Every project includes professional photography, a website and 18 posts. What changes is the scope of delivery — and the last product includes strategy.

01 | CORE OFFER

Essential

Your professional service is clear.
Now give it the presentation it deserves.

DISCOVERYBriefing meeting
PHOTOGRAPHY1 photo session · 24 photos
WEBSITE1 page · 1 core offering
POSTS18 posts
View full scope
Scope

One already-defined core offering, whether a service or product.

Photography

One professional photo session, with posing and framing direction, selection and retouching of 24 final photographs.

Website

One responsive institutional page, including copy, design and publishing. Custom-coded for high performance and focused on presenting one core offering.

Content

18 institutional posts with copy and design, for Instagram or LinkedIn.

Process

Initial briefing meeting to understand your practice, gather information and align execution. No strategic positioning work included.

02 | EXTENDED PRESENTATION

Pro

Multiple services or products.
One coherent, expanded presentation.

DISCOVERYBriefing meeting
PHOTOGRAPHY1 photo session · 24 photos
WEBSITEUp to 4 pages · up to 3 offerings
POSTS18 posts
R$15,000
Discuss Pro
View full scope
Scope

Up to three existing business offerings, whether services or products, organized into a coherent presentation.

Photography

One professional photo session, with posing and framing direction, selection and retouching of 24 final photographs. Planned to support the project’s different pages.

Website

Up to four responsive institutional pages, with content architecture, copy, design and custom-coded development focused on high performance. Covers up to three business offerings.

Content

18 institutional posts with copy and design, for one channel.

Process

Initial briefing meeting to gather information about services, team and content. Editorial organization of existing material; no market research or strategic positioning.

03 | STRATEGY + DELIVERY

Strategist

First, we determine your positioning.
Then, we bring it to life.

STRATEGYStrategic conversations · approx. 4–6h
Diagnosis, differentiation and positioning
PHOTOGRAPHY2 photo sessions · 36 photos
WEBSITEUp to 5 pages · up to 3 offerings
POSTS18 posts
View full scope
Discovery immersion

We start with an in-depth conversation about your business — usually 4 to 6 hours across one or more sessions. Research, analysis and strategic decisions are developed after this discovery phase.

Strategy

Discovery, focused market research and diagnosis; positioning, differentiation, narrative, offers, channel architecture and sales guidelines.

Boundaries

One brand, one priority market and up to three stakeholders; proposed limits to be validated.

Photography

Two professional photo sessions, with direction guided by the defined positioning strategy, selection and retouching of 36 final photographs.

Website

Up to five responsive institutional pages, with content architecture, copy, design and custom-coded development focused on high performance. Covers up to three business offerings, guided by the defined positioning strategy.

Content

18 institutional posts with copy and design for one priority channel.

Outcome

A strategic positioning dossier and a cohesive professional digital presence.

The same standard of photography, design and development at every tier. On-site sessions in São Paulo and the ABC region included.

BRL is the base currency. Indicative USD equivalents use the latest available daily reference rate.
06 | APPROACH

When strategy is involved.

NO STRATEGY | 01 & 02

Essential & Pro

Your view of your business, expressed with sophistication.

A presentation informed by the client’s view of their business One core representing the client’s view is organized and translated into a professional digital presence. Both approaches share the same finish and execution standards. YOUR VIEW DIGITAL PRESENCE YOUR VIEW DIGITAL PRESENCE
STRATEGY INCLUDED | 03

Strategist

Your view broadened by in-depth market research, uncovering opportunities and shaping evidence-based positioning.

A strategy model that expands the client’s view through market research Two overlapping lenses represent the client’s perspective and market research. Together they broaden understanding and inform positioning. The outcome shares the same execution standards as the direct approach. YOUR VIEW MARKET POSITIONING YOUR VIEW MARKET POSITIONING

What you get.
How it works.

00 | Prerequisites What you need to get started.
01 | IDENTITY

Do I need a logo?

In most cases, no. Thoughtful font choices and strong typographic composition are enough to present your business name with sophistication. When a project calls for a custom logo, we assess that need separately.

02 | MATERIALS

Do I need photos, copy or a website?

No. Photography, copywriting, the website and posts are part of our deliverables. Existing materials can help, but they aren't prerequisites.

03 | DECISIONS

What do I need to have defined?

For Essential and Pro, you simply need clarity on the products or services you want to present. If your positioning still needs to be researched and developed, that's what Strategist is for.

Whichever package you choose, we'll need your participation in conversations and approvals, along with a suitable space for the photo shoot.

01 | Process From the first conversation to delivery.

We begin with a briefing or strategic immersion, depending on the selected product. We then develop the deliverables, with opportunities for review and approval. The project timeline and stages are agreed at the outset.

02 | Photography Professional photography, with direction and retouched images.

WHAT WE DO

Photography, lighting, posing direction and framing during the session.

WHAT YOU PROVIDE

A suitable place to shoot, such as your office or professional practice.

NOT INCLUDED

Finding or booking locations and studios, set design, wardrobe, makeup, or hiring and coordinating additional crew.*

* Additional production services may be considered under a separate quote, subject to availability and feasibility for each project.

03 | Website Custom-coded websites, built for high performance.

Static institutional websites, custom-coded for high performance, with up to one integrated contact form. Visual direction includes a selection of free typefaces licensed for commercial use.

Not included: logo creation or redesign, 3D models, original illustrations or custom brand iconography; blogs, e-commerce, member-only areas, payments or custom systems. Standard functional interface icons are included. Additional services may be quoted separately, subject to availability.

04 | Content 18 ready-to-use posts. Photography and copy included.

Does not include ongoing social media management, paid advertising or video production, including Reels. One-off video production may be quoted separately, subject to availability.

05 | External costs Some third-party costs are billed separately.

Domains, hosting, any paid typeface licences, paid tools and travel outside, Brazil, São Paulo and the ABC region are billed separately.

06 | After delivery Ready to use. No ongoing maintenance commitment.

All materials are delivered ready to use. The website is published on secure infrastructure designed for easy maintenance by qualified technical professionals. Content updates, ongoing maintenance and new features are not included in the project, but may be commissioned separately on a one-off basis, subject to availability.

Ready to build your
professional presence?

FIRST CONVERSATION

Every business has its own story. We’d love to hear yours and explore what we could build together.

Talk on WhatsApp

Talk directly with the person who leads your project.

From Boutique
to Boutique.

Black-and-white portrait of Romulo Ferreira

Romulo Designs is an independent studio dedicated to the development of a powerful digital presence for specialized professionals and businesses.

From strategy to photography, from copy to the published website, every stage is led by the same professional, with a craft-driven approach and attention to quality.

A close working relationship and a consistent perspective from start to finish.

Romulo Designs